notjustav.io — David Cleveland
AV, UCaaS, Collaboration Strategy & Beyond.
15+ years engineering the collaboration infrastructure that keeps law firms connected — securely, reliably, and without drama. Based in Atlanta. Trusted across Am Law firms nationwide.
About
I've spent 15 years inside one of the world's top law firms making sure attorneys never have to think about technology — they just use it. From 600-attorney video conferences to secure client communication platforms, I build systems that disappear into the background.
Currently serving as Associate Director of IT Collaboration & Special Projects at an Am Law 100 firm, I lead enterprise collaboration strategy, UCaaS infrastructure, and AV deployments across national offices.
Here I share what I've learned — for IT leaders navigating legal environments, for firms evaluating their collaboration stack, and for anyone trying to make complex technology feel simple.
Core Expertise
Designing and executing firm-wide collaboration architectures that align communication platforms with how legal teams actually work — in the office, remote, and with clients.
Deep expertise in UCaaS platforms, voice and telephony systems, and migration strategies that keep a law firm running without disruption during transitions.
From boardrooms to hybrid courtroom prep spaces — designing AV environments where technology enhances presence rather than creating friction.
Navigating complex vendor relationships, contract negotiations, and technology budgets in high-compliance, cost-sensitive legal environments.
Bridging the gap between technical teams and firm leadership — translating technology decisions into business outcomes that partners and administrators understand.
Engineering collaboration infrastructure with the reliability standards legal practice demands — because downtime in a law firm isn't an inconvenience, it's a liability.
Insights
Featured · Collaboration
Billions spent on collaboration technology… and we're still repeating the same sentence every day. An exploration of why modern meetings still fail — and what we're actually getting wrong.
→Building With AI
Two real things I built with Claude AI — a home-lab command center and this website — and what actually worked.
→Vendor Management
The 90-day rule, why cheap bids cost more, and how to find the right partner.
→Conference Room Tech
The decision framework nobody gives you during the sales cycle.
→Get in Touch
Whether you're evaluating your collaboration stack, planning an AV deployment, or just want to trade notes on legal IT — I'm open to the conversation.
Drop me a line and I'll get back to you. No forms, no funnels — just an honest conversation about what you're working on.
Send an Email →